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| Trading Down, Not Out: Recession Impacts on Travel |
By now it is apparent the U.S. economy is heading towards a recession, though some argue that it has already happened. This has impacted businesses across varying industries. From a consumer’s perspective, there are more concerns with how money is spent and for some, the recession means cutting down on expenses to save more money. For the travel industry, the weakening dollar and a regressive economy means more value conscious consumers. “Two recent nationwide surveys agree: Americans are taking a hard look at vacation costs. More than two-thirds of respondents to the most recent survey by Ypartnership, co-authored with the Travel Industry Association, said they had downsized their trips in some way during the past six months because of personal financial concerns. And a survey just completed by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money” (Boston Edge). But this doesn’t mean eliminating vacations all together. “AIG Travel Guard’s new Travel Beat survey says more than two thirds of the 300 polled said they wouldn’t reduce the number of leisure trips they take in 2008” (Boston Edge). What this means is that providers of vacation packages and discount traveling are benefiting. “"Our tour business is going through the roof," said Brad Anderson, co-president of America’s Vacations Center in California, which specializes in escorted tours and cruises. Bookings of Contiki tours, for travelers ages 18-35, is "exploding," he added” (Boston Edge). For discount travel companies like World Ventures the recession could prove to be a major business driver. |
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Kansas is a great state to visit for those want to relax, take in some scenery, be entertained, and sample delectable cuisine. Visitors will love touring the state by motorcar, particularly the Flint Hills, where quiet country roads wind up and down from hilltops to valleys, offering breathtaking views of the prairie. Here they’ll discover the biggest tract of tallgrass in America, where captivating horizons meet carpets of wildflowers and flowing green grass. Along the way are many quaint bed and breakfasts and interesting eateries, including the oldest operating restaurant west of the Mississippi, the Hays House 1857 Restaurant and Tavern, with specialties like skillet-fried chicken and homemade strawberry pie. For more active travelers, Kansas is also famous for its horseback riding, fishing, boating, and hunting, particularly big game, turkey, and waterfowl. At Overland Park, visitors will love the colorful flowers and walking trails that wind through the Overland Park Arboretum and Botanical Gardens, while children will love milking cows, feeding farm animals, taking horse-drawn hayrides, and more at the Deanna Rose Children’s Farmstead. Kansas City’s Village West has over 400 acres of shopping, dining, and entertainment, with stores like Cabela’s and the Nebraska Furniture Mart the largest home furnishings store in North America. Wichita is also a great destination, known nationwide for its eclectic and arts and entertainment venues. In 2009, visitors will also enjoy the much-anticipated Water Walk retail and entertainment district. Kansas, Kansas City, Overland Park, Kabela's, Nebraska Furniture Mart, Hays House, Wichita, Water Walk, Flint Hills, Village West Wine, Wine Tastings, Merlot, Pinot Grigio, Chardonnay, Pinot Noir, Shiraz, Cheese, grapes, Jazz, goblets, hor dourves |